The family that stays close.
We ran the same ads playbook on the product whose whole purpose is connection — a digital photo frame that brings distant family into the heart of the home. A warm hero film, a money-shot product ad, and a social cut in four languages. And the part everyone asks about: the real, itemized cost of the whole set.
Ad 1 · The hero film — "Bring everyone closer"
A grandmother gazing at her grandchildren, a living room glowing at golden hour — the feeling first, the product as its quiet center. Licensed score, a clean brand-card close.
The true cost of the whole set
| Step | Capability | Usage | Rate | Cost |
|---|---|---|---|---|
| Lock the real product | official photo | 1 | $0 | $0.00 |
| Place into 6 family scenes | kontext-edit | 6 images | ~$0.04 | $0.24 |
| Animate the 6 scenes | kling-v3-turbo-i2v | 6 × 5s | $0.0525/s | $1.58 |
| Cinematic HDR hero (×2) | ray-32-i2v | 2 × 5s | $0.42/s | $4.20 |
| Licensed score | sonilo-t2m | 1 × 31s | $0.105/s | $3.26 |
| Voiceover × 4 languages | gemini-tts | 4 clips | ~$0.02 | $0.08 |
| Compose · overlay · stitch · mix | ffmpeg + PIL | all | local | $0.00 |
| Total — 3 ads, 4 languages | ≈ $9.36 | |||
The premium Ray 3.2 HDR hero ($4.20) and the licensed score ($3.26) are two-thirds of the cost. Drop Ray and animate the hero with kling like the rest, and the whole set lands near $5. kontext-edit and gemini-tts USD aren't on the public rate card yet, so those two lines are estimated from provider list prices; the video and music lines are the published per-second rates.
Consistency, evaluated against the real frame
The frame's hardware — bezel, mat, stand, proportions — is held identical across all six scenes (the displayed photo rotates, exactly as a real photo frame does). We render this grid and verify before any video.
Ad 2 · The money-shot product film
Living room → grandmother → kitchen → a child's laugh up close → a gift given → the glow at night. One locked frame, warm legible type, a CTA that lands.
Ad 3 · Social, in four languages
One warm story, voiced for four markets — each cut sized so the voice and music fully resolve, never an abrupt end.
The same playbook — warmth instead of luxury
Tiffany jewelry. A PLAUD recorder. Now a family photo frame — different brand, different category, different emotion. The pipeline didn't change; only the product photo, the palette, and the words did.