One product hero, forked for the season — Lunar New Year, Valentine's, the holidays. The brand DNA stays continuous; only the palette and props move. Because each capsule is an edit of the parent hero, not a regeneration.
Parent
1 hero
Capsules
3 occasions
Method
edit, not regen
Wall time
~20 min
Cost
~$1.00–$2.20
Same bottle, same cap, same label — four seasons. The silhouette never moves.
The parent → the capsules
PARENT
Everyday hero
CAPSULE 01
Lunar New Year
CAPSULE 02
Valentine's
CAPSULE 03
Holiday
Why it's an edit, not a regeneration
The load-bearing trick: reskin the parent hero, don't re-roll it. A seasonal capsule that no longer looks like your brand fails as a campaign. So the product silhouette, cap, and label are held by passing the parent shot to kontext-edit with an instruction that only the backdrop and accent props move to the occasion. Next year's edition forks from the same parent — continuity by construction.