Storyboard · Seasonal Capsule · brand-kit fork

AURA BLOM, every occasion

One product hero, forked for the season — Lunar New Year, Valentine's, the holidays. The brand DNA stays continuous; only the palette and props move. Because each capsule is an edit of the parent hero, not a regeneration.

Parent
1 hero
Capsules
3 occasions
Method
edit, not regen
Wall time
~20 min
Cost
~$1.00–$2.20
The same AURA BLOM lip-oil bottle restaged for four occasions

Same bottle, same cap, same label — four seasons. The silhouette never moves.

The parent → the capsules

everyday hero
PARENT
Everyday hero
lunar new year capsule
CAPSULE 01
Lunar New Year
valentine's capsule
CAPSULE 02
Valentine's
holiday capsule
CAPSULE 03
Holiday

Why it's an edit, not a regeneration

The load-bearing trick: reskin the parent hero, don't re-roll it. A seasonal capsule that no longer looks like your brand fails as a campaign. So the product silhouette, cap, and label are held by passing the parent shot to kontext-edit with an instruction that only the backdrop and accent props move to the occasion. Next year's edition forks from the same parent — continuity by construction.

How it was made

brand kit (parent) → hero (flux-dev) kontext-edit ×3 (reskin per occasion) capsule board (ffmpeg/PIL) 1:1 + 9:16 cuts · carousel · 10s capsule video

Honest verdict

✓ What held

  • Brand DNA stayed continuous — the bottle, cap, and label are identical across all four; only palette + props shifted.
  • Editing (not regenerating) the parent hero is what keeps the campaign coherent — three occasions from one shot.
  • Cheap + fast (~$1–2, ~20 min) — a capsule line that used to be a photoshoot per season.

⚠ What to watch

  • Edit, never regenerate the hero — a fresh generation breaks the silhouette and the campaign reads as a different product.
  • AI label text drifts ("AURA BLOM") — for a real brand, restore the wordmark in post / use a static label layer.
  • Gate on the first capsule before fanning the rest; a palette that fights the product needs one retry.
The playbook ↓ Download the board